A multi-brand portfolio is a major asset for Rezidor SAS to establish its position as a leading hospitality management company.

Through its five brands, Rezidor SAS can meet the needs and demands of customers and property owners over a broad hospitality spectrum, from efficient middle to full luxury markets. The brands are carefully positioned, both in the Rezidor SAS portfolio and in their global competitive set to create maximum portfolio and market dynamics.

Our strategy is to ensure that all new brands have very distinctive and individual identities, and to let the new generation of hotels coming through define each of the brands.

All Rezidor SAS brands share a positive service attitude and have a strict focus on the safety and security of our guests and employees. This is the foundation of our strong commitment to the environment and local community, and the company's promotion of Responsible Business.