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High customer satisfaction
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High rate of returning customers |
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High brand awareness
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To increase customer satisfaction index to 90
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Increase unprompted brand awareness in all regions
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Launch of loyalty programme Gold Points by Rezidor SAS
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New service concepts: E@syConnect and Meetings & Events
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Various advertising campaigns
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Overall customer satisfaction index at 91
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Top brand awareness ranking in the Nordic countries
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Received numerous awards
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High Return on Investment
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High Gross Operating Profit
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Trusted and recognised brand
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High market penetration
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Maintain high GOP
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Increase number of hotels
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EBITDA growth of 15% as an average over a business cycle
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An EBITDA margin of 10%
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50% profit conversion programme
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Revenue related programmes
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9 years of consecutive economic growth
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Opened 35 hotels
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Maintained RevPAR penetration
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High job satisfaction
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Safe working environment
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Personal development and growth
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Continuous training and education
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Increase job satisfaction index to 85 (out of 100)
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Zero tolerance for work related injuries
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Internship programmes
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Mentor programmes
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Recognising individual performance
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Management School
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Job satisfaction index at 81.4
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175 employees trained in Management School, in addition to local training
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60 student internships
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Quality products for good value for money
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Stable & long-term relationships
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PIN system |
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Responsible Business Supplier Evaluation
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Eco-labelled detergents
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23% of electricity purchased from renewable energy sources
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Local employment & training
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Local purchasing
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Community involvement
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At least one community activity per hotel
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Partner with research and Interest organisations
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Local projects include Kids to Kids Run, the Terry Fox Run, money collection campaigns
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Projects with UNESCO and Save the Children
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All hotels have one or more
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All hotel have one or more community projects per year
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Sponsored UNESCO with TEUR 100 in the past 4 years
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Local charity projects amounted to TEUR 296
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Stable and secure tax payer
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Regulatory compliance
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Ensure all hotels comply with local and national legal framework
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Regional legal database for regulatory compliance
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Checklists for compliance
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In legal compliance
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Minimise negative impact
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Energy efficiency
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Water conservation
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Waste reduction
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Monthly reporting
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Local action plans
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Increased resource efficiency in most hotels
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